Aldi is offering customers FREE beauty products before they even hit shelves

Release time：2024-05-21 16:48:36 Source：Culture Chronicle news portal

Aldi is opening the doors to its exclusive Beauty Club for a second year running, allowing 20 lucky customers the chance to get free cosmetics before they even hit the shelves.

The supermarket is recruiting make-up enthusiasts to trial, test and review new Lacura beauty products with feedback to be taken into the next release.

Successful beauty fans will make up Aldi's latest panel of members for 2024, receiving 13 products from its new summer line-up which is set to land in supermarkets on June 23.

The freebies include a selection of makeup must-haves, haircare essentials and fake tan Specialbuys.

Panellists will be required to review colour, smell, look and feel across three weeks, before being asked to share a minimum of one post through TikTok and Instagram using the #AldiBeautyClub hashtag.

Aldi customers and beauty fanatics have the chance to try 13 new Lacura products before their release as members of the supermarket's Beauty Club

Any hopeful beauty fanatics, have to email the brand explaining why they think they should be chosen for the role, as well as outlining what their favourite Lacura product is and why.

Julie Ashfield, Managing Director of Aldi UK, said: 'Our health and beauty brand, Lacura, is hugely popular with shoppers, but it's important we continue to excite our loyal fan base with an innovative offering.

'That's why we're returning our cult Beauty Club. Shopper feedback helps us ensure we're giving customers quality, on-trend products at affordable prices.'

• Full name
• Proof of age
• The name of their social media handles (TikTok and Instagram) and the number of followers on each account
• 150 words explaining why they think they should be selected as an Aldi Beauty Club member
• What their favourite Lacura product is and why

To apply for Aldi's Beauty Club and be in with a chance of receiving the exclusive products, shoppers need to send an email to [email protected] with the following details: 

Entries are open until Friday, May 3, and the full T&Cs can be found on the Aldi Beauty Club page at aldi.co.uk/beautyclub.

It comes after an Australian influencer came under fire for turning her nose up at free supermarket beauty products. 

Lauren 'Loz' Curtis, 30, shared a video to Instagram capturing her opening a Kmart PR package that was given to her for free.

However, Loz could not hide her disappointment when she discovered the box contained budget beauty products rather than the holiday goodies she was expecting.

'I was thinking it was going to be Christmas stuff, this is not what I expected. What are these brands, are these all Kmart brands? Ugh,' an upset Loz told the camera.

'What the heck? I don't mean to sound ungrateful but had I known these were going to be the gifts, I would have declined because I am not going to use any of this.'

Lauren's perceived ungratefulness did not sit well with her followers, who lashed out at her in the now deleted post.

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